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Creative Advertising, New Edition
 | Title :Creative Advertising, New Edition Product Group : Book Type : Paperback Price : $22.00  |
Product Description
"More than just a nice-to-look-at, easy-to-flip-through book...Pricken has loftier goals—namely, to transform readers into top creatives by introducing them to a variety of techniques and ideas." —AdweekUnraveling the creative process behind some of the most effective campaigns of recent years, Mario Pricken showcases over two hundred examples of international advertising from a wide range of media, including magazines, billboards, television, movies, and the Internet.
Each chapter highlights different practical methods for creating innovative and unforgettable ads, with award-winning work from some of the most influential names in the industry. This edition includes a completely revised and updated introductory chapter plus dozens of new examples that demonstrate a fascinating range of approaches. 450+ illustrations, 280 in color.
Product Details
| Author | Mario Pricken |
| Binding | Paperback |
| Edition | 2 |
| Feature | ISBN13: 9780500287330 |
| Condition: New | |
| Notes: BUY WITH CONFIDENCE, Over one million books sold! 98% Positive feedback. Compare our books, prices and service to the competition. 100% Satisfaction Guaranteed | |
| ISBN | 0500287333 |
| Label | Thames & Hudson |
| Manufacturer | Thames & Hudson |
| NumberOfPages | 272 |
| PublicationDate | 2008-06-23 |
| Publisher | Thames & Hudson |
| Studio | Thames & Hudson |
