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Advertising (8th Edition)
 | Title :Advertising (8th Edition) Product Group : Book Type : Hardcover Price : $136.75  |
Product Description
Moriarty teaches students about effective marketing.
The text covers the foundations of advertising, planning and strategy, effective advertising media, creating effective messages, as well as integration and evaluation.
For advertising professionals and business students concentrating in marketing or advertising.
Product Details
| Author | Sandra Moriarty |
| Nancy D Mitchell | |
| William D. Wells | |
| Binding | Hardcover |
| Edition | 8 |
| ISBN | 0132224151 |
| Label | Prentice Hall |
| Manufacturer | Prentice Hall |
| NumberOfPages | 688 |
| PublicationDate | 2008-02-11 |
| Publisher | Prentice Hall |
| Studio | Prentice Hall |
