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Advertising: Principles and Practice (7th Edition)
 | Title :Advertising: Principles and Practice (7th Edition) Product Group : Book Type : Hardcover Price : $30.00  |
Product Description
For Introductory courses in Advertising, offered in Marketing, Journalism and Communication departments. Advertising: Principles And Practice, 7e is the only advertising textbook that emphasizes measuring advertising effectiveness.Product Details
| Author | William D. Wells |
| Sandra Moriarty | |
| John Burnett | |
| Binding | Hardcover |
| Edition | 7th |
| ISBN | 0131465600 |
| Label | Prentice Hall |
| Manufacturer | Prentice Hall |
| NumberOfPages | 624 |
| PublicationDate | 2005-05-29 |
| Publisher | Prentice Hall |
| Studio | Prentice Hall |
