For Best Google Search Results You Need A Good Domain Name
The internet is the new Yellow Pages. When people need services, things, or want to see if someone they are considering for help is any good, they turn to the internet. I should know. I\’m a Seattle DUI defense attorney. Most of my business comes from the internet. Without a web presence, I\’d be broke.
But being seen by people isn\’t easy. There can be a lot of competition out there. For example, a Google search of Seattle DUI attorney returns 339,000 results. This means I am competing against those results to be seen by potential customers. That\’s a lot of competition!
And to make matters worse, no one really knows what the magic formula is to get to the top of the list of websites for a particular search term. We have some good ideas, but we really don\’t know what the magic formula is for certain.
There are some things we can do, however, that we know will give us a leg up on the competition. One of the first things we can do when setting up our internet presence is choose a domain name that reflects not the name of our company, but what we are offering to the world.
What I mean is, let\’s say you are Smith & Jones, a Seattle DUI law firm. When people get on the internet to find you, they don\’t type in \”Smith and Jones\” they type in \”Seattle DUI lawyer\” or some variation. Because of this, you want your website to be as close as possible to one of those search terms.
Why is this? Well, Google doesn\’t have the time to go and read every website that is out there. To make sure the top results are the best results, they send out bots to read web pages. They decide whose site is best based on what they see. A website name that describes what people will search for lets these bots know that your site is about Seattle DUI lawyers and not Smith and Jones.
Picking a keyword rich domain name for your small business website is crucial to getting recognized quickly by Google and climbing up the search engines. So, when picking your name, put your ego away and pick something that tells people (and Google) what your business does.
When people search DUI attorney Seattle, I want them to find me. What do you want to be found for? Make it your website domain name today!
