A Test Case On The Effectiveness Of Google Adwords

Feb 8th 10 Posted by Ace McGavin in SEO

Seattle DUI lawyers, a group I fall into, have a problem many other small business owners have – cultivating a regular, revolving client base isn\’t a reliable source of income. For the most part, our clients are one time users of our service, so we constantly have to find methods to get new people, with problems we can help with into our office.

I found out rather quickly that there are two arenas I need to excel in to market effectively – online and offline. My online efforts include things like website optimization, starting a blog, and doing other things to get my DUI website noticed by Google. It also included an adwords campaign.

If you don\’t know what an adwords campaign is, it\’s basically an advertising campaign on Google. When people search for things Google takes that information and tries to put ads in front of them that are relevant to what they are looking for. A search for DUI attorney Seattle, for example, gets a bunch of attorney ads.

What I found out after a few months online ad campaigning didn\’t surprise me much. The stories about people skipping over these ads is mostly true. People know the ads are there and every day are becoming more and more conditioned to just skip over them (I am even that way). So, the clicks that you see are limited in number.

The good thing about the ads, however, was that the return on investment was good. What I mean is, it doesn\’t really take much to pay for the advertising and start making money with adwords. You pay by the click, so if people are clicking, you aren\’t paying. That makes making money with it pretty easy.

In the end, I think whether or not adwords ads will work for your business depends on the type of business you are in. If it is a trade that gets a lot of internet searches, is not well known throughout the community (many people don\’t know criminal attorneys, for example), and you can get eyeballs on your ads, they can be beneficial. Like a guy I know told me, \”You don\’t have to make all your money there, you just don\’t want to lose money.

Learn more about finding a great Seattle DUI defense attorney. Stop by our site where you can find out all about DUI charges and what we can do for you.