Helpful Keyword Research Tips For SEO

Jan 24th 10 Posted by Jamie Earlsmith in SEO

If a website\’s organic ranking is low, the websites\’ manager should be checking to see if the site needs some SEO (Search Engine Optimization). Keyword choices are one of the most important part of the SEO investigation. If content is King then keywords are the King\’s advisors. Highly ranked keywords are essential to the success of a website. There are many ways to research keywords, through sites on the Internet to purchased software. How does one pick and choose? Here are some keyword research tips that hopefully, will be helpful.

Keyword tools abound on the network. Some are free, and others, like the well-known Wordtracker, require a subscription. If making a choice as to which to use, talk to people in the industry. Their experiences are worth a lot.

There are some excellent keyword tools on the Net. Some are free and some are not. Wordtracker has been around for a long time is highly touted by its users. There are many others like Discovery, WordZe, Google Keyword Tool, SEO Digger, SEO Book, Adgooroo and more. It\’s best to ask your colleagues what they have found to be useful. Word of mouth in the Web business is worth a lot because it is based on a person\’s actual experience.

There shouldn\’t be any concern about how these websites work as all of them give instructions about how to use their tools. Taking the time to investigate several different research sites will yield a wealth of information making it easier to decide which one(s) fits the needs of SEO.

What a website is really after is a high SERP (Search Engine Results Page). This means that when a search query is typed in, the websites that show up are on, let\’s say, the first page. This means that the robot has crawled these websites and found them to be fresh in content and the keywords to be relevant. Here\’s an example of relevancy. A business is selling knitting patterns and uses \”knitting patterns\” as the keyword phrase. However, the keyword research tool shows that \”crochet patterns\” has a higher search rate. Using \”crochet patterns\” as a keyword phrase in an attempt to attract visitors will backfire. The robots will crawl through the content, see that the keywords are not relevant, and the result will be a lower SERP ranking.

Keyword stuffing on the Net is absolutely taboo and a website that employs this method will soon find itself on a page very far back in the SERP\’s. Keyword stuffing can occur when an overzealous and/or inexperienced Web manager fills his content with keywords. The web spiders note these pages and index them as spam. Learn where to put keywords, i. E., in the meta tag, the title tag, the first paragraph, outgoing links, and the article title.

In addition to these keyword research tips, there are many other Web sources. The Internet is replete with sites giving free tutorials and advice for SEO and for keyword research. If the vocabulary seems foreign, rest assured that with patience and a sense of adventure the unfamiliar will become familiar.

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