Jan 31st 10
Posted by Jim McLovin in SEO
Over the last ten years things sure have changed. Your once thriving business is now barely getting by. The phone simply isn\’t ringing as much as it used to. And you know why – your yellow pages ads just aren\’t getting the response they used to. Everyone is on the Internet. Everyone except you.
Knowing and understanding the Internet is critical to the success of your business. But it all seems so complicated. And there are so many people trying to sell you so many things that you don\’t know who to believe. But you know it\’s time to learn something.
Like we said, there are a lot of people out there suggesting a lot of different things for seeing internet success. And it\’s hard to know who to believe. But don\’t fret, it\’s all intuitive. And this article will help to get you there. An example usually works best, so I\’m going to use a Seattle DUI lawyer and what he would look for to maximize Internet exposure.
The initial thing to remember is that, a lot like the yellow pages, customers aren\’t going to be looking for you by name. They are going to be looking for the thing that they need or the thing that you do. That\’s what you need a Google presence for. The yellow pages probably called this something like categories. In Google the word is keyword.
To use our example, if you were the owner of Woods Law firm practicing DUI law in Seattle, people searching for you in the yellow pages would have found you under Seattle DUI lawyer. In Google, this is the same way it\’s going to work, except people will type it in instead of finding it in a book.
For your customers to find you, you need to determine what people will be typing into Google when they are looking for you (i.e. what keywords they\’ll use). If you are a member of the law firm, you\’ll probably quickly come up with a list like Seattle DUI lawyer, DUI lawyer in Seattle, Seattle DUI lawyers, etc. Get the picture? Good.
So, when you are talking to people who are helping you out with your Internet marketing, make sure you know what keywords you want. Don\’t let people make you first in Google for your law firm name when you want Seattle DUI lawyer.
Getting your Seattle DUI lawyer keyword to the top is possible. All it takes is focus, smarts, and the right Seattle DUI defense lawyer keywords.
Jan 31st 10
Posted by Tom McMurrain in SEO
Have you put hours of work into your website only to find that the search engine rankings are terrible? Maybe you thought you put together this incredible website that would guarantee to put you on the map and then you don\’t understand why you got lost in the shuffle of search engine rankings. If this is you, perhaps you want to take a look at some of the common mistakes website owners make when it comes to search engine optimization.
Fill It Up With Links
Yes, links are definitely a good thing if they are relevant links and the way you go about them is in compliance with the search engine algorithms. Mistake #1: Beware of low quality links that are not relevant to your website. If the search engine detects junk links then you will get junk rankings. It is better to have link to ten highly relevant sites than a thousand sites. Type your keywords into a search engine and try to create link relationships with the top ten search results.
Many irrelevant or low quality links are viewed by the search engine bots as simply existing on the site for the purpose of trying to receive higher rankings and nothing else. What\’s more is if the sites that are linking to yours have hundreds of links on their site your site could be interpreted as being linked in with a potential \’link pharm.\’ These are websites that contain a lot of junk links in an effort to fool the search engines into awarding a higher ranking.
Stuffing works in Turkeys, But Not In Websites
Are your pages literally stuffed with keywords throughout the content to the point where you have sent your reader into oblivion trying to understand the content? This is a real search engine optimization no-no with the search engine bots because it is considered to be keyword spamming. What\’s worse is you will lose your visitors as soon as they arrive at your website because they have to work to decipher the content.
The best advice is to have one keyword in the domain, the title, one in each paragraph and one in the resource box if it is an article. Your content should flow for your reader and not look like something that was written to con the search engine.
More Products Does NOT Equal More Sales
While it is true that back-end products will increase your income, you must first build a relationship with your visitors so they will trust your recommendations. If you do offer products they should be relevant to your main product. If your site looks like a flea market of unrelated products your visitors will see you as out for a quick buck and your rankings will plummet with the search engines because your site lacks focus. Instead your site should be serving a specific highly targeted audience.
Stop Flashing Your Customers
You will lose more than two third of your visitors with fancy sites that are loaded with flashy intros and tons of graphics. Most people are searching the internet for quality information or a solution to a problem. Your visitors are not looking to be impressed by your ability to create fancy animation. In fact most people do not have the plug-ins required to play flashy websites and serious researchers and buyers usually have the images function turned off so the sites load faster. Search engines are really finicky about images so use them sparingly. So, the final rule is keep it simple stupid, The KISS principle is very relevant when is comes to search engine optimization.
If you follow these four rules and answer these three questions; what it is, what it does and how your visitor can get on board with what you are offering you will beat out 90% of your competition. SEO is a science with rules that are established by the search engines. Ignore them at your own peril.
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Jan 31st 10
Posted by Brian Waraksa in Web Design
Hyper-Connectivity Means New Rules For 20 Something Marketing.
Marketing is a practice that is as old as business itself. For every big or small business of today, one thing is consistent, in order to sell products you have to be able to get people interested in your products. For the last several generations marketing has remained unchanged. That is until the explosion of the Internet and the rise of what is being refereed to as the iGeneration. This is where Houston graphic design firm RAXA Design and lead Brian Waraksa can come in to help you make the most of not only your Houston graphic design needs but your Internet marketing needs in general.
The iGeneration refers to those who are between the ages of 17-35, but focuses mainly on the age group of 21-29. With the development of the iGeneration it seems that the old rules of marketing have changed quite a bit. This demographic does not generally adhere to the traditional precepts of \”keeping up with the Joneses\” and \”gotta-have-it\” strategies. Houston graphic design and marketing specialist, Brian Waraksa believes. This generation due to their hyper-connectedness is more consumer savvy and value conscious than any other generation before them. They have also built up an immunity to the traditional approaches of mass consumer marketing. All this adds up to create a bit of a dilemma for those who are interested in marketing to these prospective customers, this is where a Houston graphic design firm such as Waraksa\’s RAXA Design can help.
However there is good news, the same things that make these prospective customers so difficult to market to, is also the best way to connect with them. Their hyper-connected lifestyle that they live means that you have limitless opportunities to make a connection to them. Allowing a firm such as RAXA Design, a Houston graphic design company, to assist you you can take advantage of the fact that this type of prospective customer is tied into the digital world in all ways at almost all times. This means that if you put together the right strategy, you have an almost constant accessibility to the members of the iGeneration.
So what is the best way to market to these prospective customers? According to Waraksa and his Houston graphic design company, Social media and networking. The members of this demographic are bound together by the Internet, businesses that harness the power of social media are at a particular advantage to interact with these individuals. The use of outlets such as Facebook, Twitter, and YouTube can be highly effective but you must use caution and thoughtful planning in your strategy as this type of consumer is able to see a slick ad campaign from a mile away and will quickly link away from you and your message. Marketing to this group has to be subtle and you have to appeal to the things that drive them. They are a culture of right now, instant gratification, and \”my way or no way\”.
YouTube is particularly effective as online video has long been acknowledged as a principle media outlet for the iGeneration. Houston graphic design specialist, Waraksa point out the power of YouTube\’s immense popularity can be seen with the phenomenon of \”david goes to the dentist\”. This silly video from an amateur videographer and a Flip camera went viral. [Note: A viral video is one that achieves widespread popularity through a process of Internet sharing, such as through email, IM (Instant Messaging), blogs and other media sharing websites.] Not only did the video go viral, but the dad made $25,000 from advertisers with a video of his son, \”David, after a visit to the dentist\”. The video had became such a sensation that people started creating re-mixes of the video in an effort to cash in on the phenomenon. This is good example of the power of social media and how a company such as Houston graphic design firm RAXA Design can help get your message out to the masses.
Think of the effect that this type of mass movement could have on your businesses earning potential if you could tap into it with your marketing message. Firms such as Houston bases graphic design company RAXA Design can help you to do that. The use of an Internet marketing company, may be an excellent way for you to take advantage of the power of YouTube as a marketing medium for your business. Firms such as the Houston graphic design company Raxa Design, which specialize in search engine optimization, can help build a strategy that will let you take full advantage of the power of social media to tap into the marketing potential of the iGeneration.
One of the latest and hottest trends to ever hit the Internet is Facebook. This site which centers on playing of games, giving of virtual gifts and sharing of life events as they happen, has become one of the most popular sites ever online. Many companies have already seen the power of Facebook as a marketing tool, by sponsoring games, groups and exchanges you can get fans to sign up to your companies \”fan page\” that means that every time you place an announcement of your \”wall\” your fans, i.e. perspective customers, will see it when they log into their home page on the site. Users of the Facebook social network have one of the highest traffic rates of any site on the web. Most users log in daily and sometimes players of many of the popular \”extended play\” games such as MafiaWars and FarmVille log into the site multiple times a day to check the status of their games. This gives you a chance to actively expose yourself to them many times over the course of a week. \”The power of sites like Facebook and twitter is limitless as a marketing tool\”, says Brian Waraksa, founder and Marketing Consultant for Raxa Design a Houston graphic design firm.
Once you learn how to tap into the power of social media and learn to take advantage of the hyper-connected nature of the iGeneration you will see your market exposure and subsequently your potential earnings increase dramatically. According to Waraksa at his Houston graphic design offices, it is only expected that the power of the iGeneration will grow as they come into their own in the coming years. The Houston marketing specialist believes that those who learn to adapt to the changes in the marketing landscape will be the businesses that reach the top of their markets. Firms like his Raxa Design and other digital marketing agency firms can be your guides on this journey into tomorrows marketing landscape.
To contact Brian at the Houston Graphic Design Company click here now.
Jan 31st 10
Posted by Fred Berry in SEO
Search engine optimisation, or seo for short, is a method used to raise a websites ranking on search engines. In order to be capable to have an affordable seo consultant who does a great job, you need to look for some at attributes and services that they offer. Correct seo could be the make or break marketing point of your business, and superior seo writing will help you achieve the results you need.
Everyone will agree by saying that there are quite some areas, when it comes to your business, where you undoubtedly should take into service an expert for certain things in your firm and seo and sem is one of them. If you\’ve got a functional website that appears good, but just a few visitors for the reason that nobody realizes about it, then you require search engine optimisation.
You could obviously do all the seo yourself, it requires plenty of work and buying seo software can be costly: if you begin up doing your websites seo yourself, you will need to invest a considerable amount in buying software and of course your time. Most seo including article writing requires plenty of work.
Internet marketing is constantly being used by numerous business people to place their business to a certain level, it has become an absolute must to be seen on the internet.Hiring an seo expert provides all the site optimisation services that you need to be able to gain higher rankings for your website.
Creating backlinks to your website is one of the most crucial seo tools for gaining ground with the search engines. The question is, how can you write good seo content? first things first you must appear as an specialist in your chosen field. You could use an seo company that specialises in article marketing such as Birmingham seo company Seo it Right who will write your articles and by means of time create 1000\’s of backlinks to you website.
Twitter is good at driving traffic from its site and google can now also index twitter contents. In fact all of the major social networks are great at creating awareness for your site. One other useful seo tool is the use of a blog and most important of all the regular updates to it, of course an seo company can be employed to do this for you.
Interested in the benefits of using an Birmingham SEO company? Then go to SEO-it-Right for more information
Jan 31st 10
Posted by Brian Waraksa in Web Design
If you are looking for a new way to expand your brand awareness one of the best tools that you can use on the Internet is the social media video networking site YouTube. And one of the best ways to take advantage of the power of YouTube is with a professional firm such as Houston website design company, RAXA Design. YouTube is the fourth most visited website on the Internet daily, and is part of the Google family of Internet companies. YouTube when used correctly can be a highly effective marketing tool for your business due to the immense amount of exposure that you can get with very little effort. This is where RAXA Design, a Houston website design company can come to your ais and help you optimize your marketing potential for YouTube.
People love video online. Video is one of the most and interesting parts of the Internet. You can find a video online for just about anything that you find interesting, moving, funny or gross. The best part about online video on YouTube is the fact that there is pretty much no restriction as to what you can produce and how often you can produce it. There are of course some community guidelines that you are expected to follow but they are for the most part common sense things, such as no nudity or sexual oriented material and of course nothing that is considered inflammatory or racist is allowed, but other than these items you are pretty much without restriction other than good common sense and taste. A Houston website design company such as RAXA Design can help you to produce high quality and effective video presentations optimized for YouTube.
Using the power of YouTube to market your business is easy and can make a huge impact to your earning potential. \”YouTube is a great tool that a smart business owner will take advantage of,\” states Brian Waraksa, owner and Marketing Consultant for Raxa Design, a Houston website design company. His statement has a ring of validity to it. It has been shown that a single YouTube video has the potential to be viewed thousand of times in as little as a couple of weeks. Just think about it, thousands of potential new customers watching what is for all effects and purposes a commercial for your business and they don\’t even realize that it is a commercial.
The holiday buying season of 2009 is a prime example of the power that YouTube has on the market. The number one selling toy of the Christmas rush was a small robotic hamster (Zhu Zhu Pets). The distributors of the hamster harnessed the power of YouTube and social video media to build a \”gotta-have-it\” momentum around the toy for the three months before the shopping season. This was done by using videos of kids that were playing with the hamsters, the videos were made in a way that they resemble regular home movie type videos that are the basis of the YouTube site. This was a highly effective campaign that was produced by a firm similar to Houston website design company RAXA Designs
Marketing took place via the parents or the kids themselves saying the name of the toy over and over throughout the video in a very casual and natural way. Waraksa at the Houston website design company RAXA Designs \”The power to utilize everyday, man on the street connections is the very core of why YouTube can be so highly effective in getting you message out, people can connect with your product or service and not even know they are being sold to,\” Waraska stated in a conversation at the offices of his Houston website design company.
Raxa Design, a Houston website design company, specializes in graphic design, website design, and search engine optimization. So him and his team know a little about how to develop interactive and informative Internet marketing campaigns.
Some tips to keep in mind when using YouTube to market with video, according to Waraksa are:
1)Don\’t make the marketing the central premise of the video, think of it like a dish, make the content the meat and the marketing the subtle seasoning
2)If you are going to include a link across your video it should be understated and should not be constant, bring it into the frame softly a few seconds into the video and then move it out again, repeat one or two more times during the video. Never show it for more then a few seconds.
3)Keep the point of your marketing message simple, if you have a very complex message don\’t be afraid to produce more than one video and break the message up into smaller pieces that are easier to digest for the viewer. The same is true for a large product line, you can incorporate your products into the video easily using \”product placement\” techniques. Just make sure that you aren\’t overloading the video with products, one per video is great. Remember they are watching for the content of the video the marketing is soft, they should not even realize its there.
Of course if you are a little skittish about producing your own videos, to aid in your marketing efforts, or perhaps you just don\’t have the time, resources or creativity, you can always hire a professional firm to handle it for you. A Houston website design company RAXA Design, which specialize in search engine marketing, can produce full on campaigns, which utilize social media sites such as YouTube and many others to market your brand and message effectively online to a extensively broad and constantly growing market.
The cost of this type of marketing is not as much as you would think and, considering the potential return on investment you can see from video marketing, hiring a firm such as the Houston website design company Raxa Design makes good economic sense. If you were told if you spend $1 and were guaranteed potentially to make $50 would you consider the investment good? YouTube is a goldmine of potential customers who are ready to hear your message. Start making your videos today!
To contact Brian at the Houston Website Design Company click here now.
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