Does Google Caffeine Mean Doom For Internet Marketers?
Maybe by some slim chance in hell you haven\’t heard the news that has been shaking the entire Internet Marketing community. The next generation of search engine technology is almost here, and it\’s called Google Caffeine. This is Google\’s new beast that will be used to index the world wide web.
Google Caffeine is more than just one of Google\’s frequent updates, they are going to release a complete overhaul of their search engine. Google 2.0 if you will… They have improved their search technology as well as the algorithm used to index your website.
According to Matt Cutts (Google Spokesperson) Google already has one database online, and the full blown version will be released after the Holidays. In the past Google has been known for making there changes right around the Holidays in an effort to prepare for the new year. As you could imagine this stirred up a bunch of SH** among Internet Marketers.
It would appear that Google has started listening to the webmasters, and has decided to be a little generous. They have started being a little more forthcoming as far as how they index web pages. In fact they even allowed a selected few to beta test an early version of Caffeine, and yes THE SEO BULLY was one of the few.
I owed it to those on my list to test, test, test. I was constantly checking my positions, trying to see what was working and what wasn\’t working. WARNING!!! I am only sharing my educated opinions based on my personal testings. I also compared notes with a few other Veteran Internet Marketers. AGAIN DO NOT take my word as gospel. You should do your own testing…
With my little disclaimer out of the way I can reveal my findings. Straight from the mouth of Google, a new criteria is your, \”Site Speed\”, or how fast your site loads. This is a new twist to the plot. According to my testings broken links will also begin to play a larger roll in the new Google ranking scheme.
It would also appear that the quality of your website will play a bigger role in rankings. After all it should… Put yourself in Google\’s shoes for a moment, they are no different then any other company that is putting out a product. If there product is of poor quality it reflects badly on everyone involved. The key to Google\’s success is their SERPs (Search Engine Results Pages) after all it is the key to all of their online revenue. It is their job to do whatever they have to keep their product fast, relevant, current and above all it must be of the highest quality.
According to my findings I feel confident in saying that OnPage factors will play a greater role in Google Caffeine. Unique content will carry more weight, page design, good navigation, title, meta tags, description, keyword density, alt tags, page views, bounce rate, traffic numbers, time spent on page, and the number of social bookmarks may play an increased role in achieving higher rankings. To most Internet Marketers this information comes as no surprise.
Worse case scenario Google could change their entire format. Even if that would happen I can assure you that one thing will remain… Social Bookmarking will play a huge factor in Caffeine\’s new algorithm. Before my email box starts blowing up let me answer the question now… YES… Twitter is considered to be a part of the Social Bookmarking scheme and the number of times your website is ReTweeted will play a factor. So if you do not have a twitter account currently I recommend that you get one.
If you are feeling a little worried please allow me to put your mind at ease. This new decision by Google appears to be the best thing that could ever happen for those with online businesses. Google is simply leveling the playing field, because they understand that anyone with enough money could buy a top search position. This process is called link buying and has become a very profitable business today. All indications show that Google is trying to do away with this problem and attempting to create more of a, \”May The Bestter Man Win\” type scenario.
While beta testing the Caffeine search engine I couldn\’t determine if backlinking was going to play more of a role or not. However it still looks like keyworded domains and on site content along with other optimization factors did out weigh backlinking in the majority of my test results.
Here\’s a little secret straight from The SEO Bully\’s little bag of tricks that I haven\’t seen anyone else reporting on. According to my test results Google is some how indexing the audio of video files. Yup… You heard me correctly… My research has proven that when I use my keyword phrase within the first 15 to 20 seconds of my video that it ranked higher than when I didn\’t. That one little tip alone is priceless.
If you are tired of all the B.S. out there on the Internet come join the SEO Gorilla tactics family by opting in to my list (it\’s free), and follow me on twitter. I have started doing real case studies that will allow you to dominate the search engines and take your competitors lunch money! Visit SEO Gorilla Tactics and optin right now. Then go join The SEO Bully on Twitter.
 Search Engine Optimization: SE... 14.36 |
