Ten Top SEO Tips

Oct 9th 09 Posted by Jon Brown in SEO

by Jon Brown

1. Ensure you have inserted your chosen keywords into the title tag so that search engines will know what your website is about. The title tags are found near the top of your website between the head tags. By making sure your keyword is inserted in the title you’ll greatly improve the chances of driving targeted traffic to your website

Make sure you make the title read like a headline, to grab the attention of the user, as it’s this that will show up in the results of the search.

2. Link pages within your site together using the keyword as the anchor text. This works better with large sites with a lot of pages, and the more links you use with the keyword as the anchor text the better.

3. Make sure the text in the title tag appears in the text of your website. Search engine roberts will prefer this as it ensures your title is relevant to the content in the site.

It will also help if you put your keywords in a couple of sub-headings too. Make them stand out a bit by highlighting them or use bold wording.

4. Ensure that each page on your website has a different title – when search engine robots scan your website they might assume that each page is the same if they all contain the same heading. If this happens it might not index your website.

5. Do not spam the description or keyword meta tag by stuffing meaningless keywords or even spend too much time on this tag. SEO pros all agree that these tags are not as important today as they once were. I just place my headline once within the keywords and description tags.

6. Never link to a link farm website. Search engines know what these are and will lower your ranking for it.

7. Your website must be designed for a person, not a robot. Make sure all webpages are designed this way as search engine robots prefer pages that are human-friendly and contain data that is relevant to the search query.

8. I would always recommend having a contact and terms of use page. Search engines like this because it shows the website is more professional and therefore more trustworthy.

9. Make sure every image on your website is described using the alt tags. This will help search engines that index images to find your pages and will also help readers who use text only web browsers.

10. Do not use a submission service or submission software. Doing so could get your site penalized or even banned. Submit to the search engines yourself.

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