What’s so Great about Expensive Backlinks Anyhow?

Jul 6th 09 Posted by Wendy Jones in SEO

by Daniel McGonagle

Times have changed. There was a time when the only way you could get effective backlinks was by hiring an expert SEO firm. That is no longer the only way. Today you can get effective backlinks (and lots of them) very easily. You would think this might be a slap for the big SEO firms and Linkbuilding services, but they still have fees of 4 figures per month and remarkably people are still paying them.

Once you see what’s available to you for cheaper yet still effective services, you’ll never think of hiring a firm to handle your search engine optimization for you ever again. Now, pay attention, here is the beginning of WHY you don’t need to hire an expensive linkbuilding service or SEO firm. It is true that some of these techniques might need outsourcing or your manual operations but just look and see.

Since the Internet always changes, search engines also constantly change their algorithms and formulas for ranking sites well. It is in their best business interest to do that. As they change the rules you need to stay abreast of these rules in order to stay competitively ranked. The top SEO firms areknow about of these changes. The way you keep tuned in to the changes either by doing it yourself or hiring someone in your company who does just that. The two most important factors for ranking well in the search engines are off-page and on-page optimization (So what else could there be?).

Two things are making on-page optimization increasingly important: Latent Semantic Indexing and Silo Site Structure Design. These are critically important for your rankings. Latent Semantic Indexing, or LSI is a fancy term that means your sites will rank well if your site content is using the terms commonly associated with that topic. Silo site structures design means organizing your sites in a way that rewards the human visitors and readers with an easy to navigate site. Doing these two things is simply solid SEO. It means you’ll need fewer backlinks for better rankings.

When it comes to off-page optimization, you can use a low-cost link building service to generate backlinks from relevant sites and the number of backlinks you get can be in the thousands. The problem with most of these low-cost linkbuilding services is that they get “tapped out” after a while so in most cases you are advised to use a new service every 6 months to continue seeing results. There are a lot of these types of services out there now and they build backlinks for you just as effectively but at a far lower cost. Those savings to you can be used to hire writers and site designer, thereby making your SEO efforts and linkbuilding campaigns see a positive Return on Investment (ROI) a lot sooner than usual.

If you’re a sole proprietor of an Internet business or looking to expand your company’s offline presence onto the web, you need to see a fast return on your investment. The best way to do that is to keep your fingers “in the pie” so to speak. Staying involved and having a lot of control over what your search engine optimization efforts are will have the two-fold benefit of teaching you what really works and this is a skill that all companies should build up in order to stay competitive in their industries, and essential for sole proprietors to see income being produced from their search engine optimization efforts.

Look in marketing forums for advice on linkbuilding services that work well yet cost less than the high end services. They can give you good quality backlinks in their own way for a lot less investment of your time and money. For example, Backlink Solutions has a very large network where you can benefit from fine quality backlinks. In today”s economic climate, every business needs to do more with less time and less expense involved.

Long gone are the days when it was OK to pour money into SEO firms to “expand the brand” for companies and businesses. Nowadays, companies are utilizing their employees in many different ways. Getting your employees involved with web exposure is a great way to do more with the same amount of employees. You can be sure many of them already spend a lot of time surfing the web during the day. Find out who the good writers are and get them to submit informative articles about your niche to Unique Article Wizard.

About the Author:

Daniel McGonagle reviews link building services such as Linkvana and My Article Network on his Link building services site. Discover what Daniel recommends by going there to read what he has to say.