Tips on Traffic Conversions

Jul 10th 09 Posted by Nick Brooks in SEO

by James Cruz

Are you getting a lot of traffic to your site but just not getting the conversions you are looking for? You probably know how frustrating it can be to see that you are getting tons of visitors and having nothing to show for it. So how can you turn the simply interested visitors into paying customers? If you are ready to maximize your profits from your website then here are four proven principles for getting conversions.

To begin with, make sure that you are very specific in what you offer to people. It should also correspond to the advertisement, which is attracting audience to your website. What you need to do is to provide people with what they expect when visiting your site.

For example, your site may be about teaching people to play blues on the acoustic guitar, and yet your advertisements are for how to play the guitar. That is not how it should be done. Well, the problem with this is that you may have people coming to your site who are interested in blue grass, or electric lead guitar, or classical guitar. You may have to focus your messages and narrow down your traffic to make sure that you are attracting the right kind of traffic.

The second principle is having a clear path for your visitors to follow when they come to your page. In other words, if you have an invitation to sign your guest book, one to post on your forum, one to take a survey, and one to fill in their name and email to receive a free report, then they are likely to do none of the above.

People dont like to feel the pressure of too many offers, this is why the best solution is to divide the process into steps and lead a person from giving them something free to buying something from you.

The third principle is to let a customer know what benefit he can obtain from purchasing your product. People will not buy your product to make you earn some money, they will do it to get some advantage of it.

When it comes to that, you have to be very clear about what people are going to get from giving you their information or purchasing your product. Simply telling them about your offer is not enough, instead sell them on the benefit.

Finally, do not expect a sale on the first visit. This is one of the leading causes of failure for online businesses and if you ask for a sale right away, you are bound to sell nothing. Think of marketing as dating. Work on building relationships with people and really caring about them. This will insure that you will gain trust with the public, which is what marketing is all about anyway. So get to work on your site and your offers and soon you will have the conversions you need.

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