Customers or Visitors? Traffic Conversion Techniques

Jul 11th 09 Posted by Greg Terson in SEO

by Frederick Russel

Is your website generating a lot of traffic, but your conversions dont seem to increase at all? Are you wondering what should you do to finally start converting your visitors into customers? If you would like to know the answer, apply these four principles to promote your online business and get more sales.

To begin with, make sure that you are very specific in what you offer to people. It should also correspond to the advertisement, which is attracting audience to your website. What you need to do is to provide people with what they expect when visiting your site.

For instance, your website may be about studying Chinese in China, and yet your ads are for studying Chinese. This is definitely a wrong approach, because your site will be visited by those who would like to study Chinese by themselves, or looking for some language schools in their area. By narrowing down your traffic you will be getting more targeted visitors, those who will more likely convert.

The next principle is to facilitate a process for your visitors. Dont offer them to leave a comment, sign up for your newsletter and take a survey at the same time, they will end up doing nothing of these. Make it a step by step process instead.

People become very easily tired of too many information and options, this is why it is better to separate a process into smaller actions, starting from offering something for free to making an actual purchase.

The third thing to pay attention to is to inform your customers what value they are going to get when buying your product. People are expecting to get some benefit from the product, otherwise they wont buy it.

When it comes to that, you have to be very clear about what people are going to get from giving you their information or purchasing your product. Simply telling them about your offer is not enough, instead sell them on the benefit.

Finally, make sure you build relationships with your clients. Marketing is all about relationships and trust. If you dont expect a sale right away, if you care about people and show it to them, you will sooner or later be rewarded for your work and patience by your growing number of loyal customers, conversions and profits.

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