Methods of Link Building

Jun 29th 09 Posted by Jorjeo Iveniscovich in SEO

by Jorjeo Iveniscovich

Having an active marketing method that delivers a constant stream of high quality web traffic is definitely an achievable task. In order to gain traffic you need a big web presence, and to get a substantial presence first of all you have to have a good quality website that Google can easily read, and second, a back-catalogue of good quality links pointing at your site from as many other authority sites as possible.

Although this sounds quite difficult and complex, reasonably easy to achieve because of all the systems that are around that can do it for you. First though, you need to grasp the concept that not all links are equal. Google Page Rank is a good indicator of how much a link from a given site will be worth. Google ranks pages 0-10, 0 being the least valuable sites that is knows about, and 10 being the most valuable and popular sites. Below rank 0 or n/a means either that Google isn’t aware of the sites existence or that you should avoid that site because it has been blacklisted.

In an ideal world we would all get links from the home pages of PR 10 websites. The problem with that strategy is that there are only about 10 PR 10 sites world wide, and unsurprisingly they are mostly unwilling to give links to anyone bold enough to ask. This means that we have to find our links from lower PR sites. Even finding PR 7 and 8 sites that will give us links is difficult, they themselves are very popular authority websites and as such they as choosy as to who they link to and who they don’t.

What you’re aiming to do it to get links from as many of the highest PR websites as you possibly can, and/or from new sites with no PR yet, but that show potential to have a good PR in the future (basically sites that are building links to promote themselves). Looking out for sites like these is a good long term strategy to undertake because you never know what sites will have high PR in a few months / a year or so’s time.

How do you get links? This is the question. You can search online for sites that link to other sites, as there are many reciprocal link management sites around. The problem with these sites is that reciprocal links are being downgraded by the major search engines as they are increasingly being seen as an arrangement between two sites in order to gain a link. They have not been discounted completely however as it is natural for sites to reciprocate links for example between customer and supplier etc.

By far the most efficient way to get to the good seats in the search engine results ranking (at the top) is with one way links (getting sites to link to you without you having to link back). As people aren’t very inclined to give away links for nothing, this can be quite difficult. Some sites may just genuinely like your site’s content and give link to you as a resource for their users, but generally speaking, you will have to give them return

If you only have one website this is a problem, if you have two websites this can still be a problem if they are hosted in the same place as they will have the same IP address and so will appear to be the same site. There are several answers to this problem, but one way link management is the easiest way to go.

With one way link management your site is entered into a triangle-like arrangement in that your website (website A) links to website B which links to website C which links back to website A (you), so effectively, you will all benefit from a one way link, and if this process is repeated (IE. one way link management), you will be rewarded with a rise in the rankings as the search engines cannot track this type of linking, therefore it appears natural.

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One way linking like this is very effective in promoting websites. Our one way links site currently offers free one way links to suitable quality sites. To get started on your way to the top, submit site here.