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Link Building : Which Sites are Worth Getting a Link From?

There are thousands of other quality sites that have high authority. Now you may ask – “How do I determine the quality of the site”. Well below are some of the easy metrics that you can use to determine a site’s quality:

* Age of the Website: The older it is, the better. Old sites are likely to be more Trusted by the Engines.

* Page Rank: A good metric to determine the quality of the site. The only Page Rank that is visible to public is the Google Toolbar PR. Its a number between 0 to 10 where 10 denotes the highest quality and 0 denotes the lowest. The Toolbar Page Rank is updated every 3-4 months and its just a partial representation of the Actual Page Rank (an proprietary algorithm of Google to determine a site’s quality & rank them accordingly).

* No. of Pages Indexed : This is another metric that is used to determine whether the site has a good search engine presence. If a site has thousands of pages indexed in Google, its an indication that the site has been in business for a long time and it some what trusted by Google. To find out how many pages are indexed, simply go to Google Search and type the following command – site:www.domain.com. This should show you all the pages of domain.com indexed in Google.

* No. of Incoming Links : Since “authority” & “trust” flows from one domain to another via links, its important to see who is linking to the domain that you are testing for authority. There are many tools out there that can help you to check the link profile of any domain. e.g. Yahoo Site Explorer, Backlink Watch etc. The easiest way would be to type link:http://www.domainname.com in Google or Yahoo and it will show you a list of websites that are linking to that domain. Do note that Google often shows a lot less links compared to Yahoo. So if the site has a lot of good quality incoming links, then its likely that a link from that site will give your website a lot value.

* Traffic: Traffic is often a good determinant of a quality website. To check how much traffic a site gets, you can use tools such as: Google Trends for Websites, Compete, Quancast, Alexa and so on. Remember, these tools are not 100% accurate and may not display the traffic information of all domains. (Websites below a certain traffic threshold is not being monitored by these services.)

* Others: There are many automated applications out there that can help you to determine a site’s quality/authority on the web. E.g- SEOmoz Trifecta Tool.

SEO Tips : Does changing ip affects Search Engine Rankings?

I know some of you will be thinking about this in the future or maybe some of you already encountered this problem regarding changing I.P. The big question is that if changing I.P affects your SERP’s? Well the answer is neither yes or no, but it depends.

Changing IP has less impact on SE rankings and it can be undergone through ethical promotion in short time.Now Search engines are smart enough to find the change and to find why. You don’t have to worry about it.

But, before changing you need to check out the below conditions

(1) your new host should not have loads of banned ip’s because of spamming and you should not end up on one of those ip’s, it will effect your rankings for sure

(2) your new host should not be often down, this will definitly have an impact on your rankings, check out the uptime before you host

(3) your new host should not ban spiders to save bandwidth, this can have an effect on search engine ranking

Now Google offers domain name registration through Google’s Apps partnered with GoDaddy and eNom, Google users can spend $10 for a 1 year private domain registration. For now Google offer, .com, .net,.org, .biz, and .info and we can expect more to come on the line, so i believe you dont have to worry about “changing ip effet ranking” when you go for Google, you can get fresh IP.

SEO Tips : Generally-Accepted Article Lengths

Internet articles, whether for informative or marketing purposes, is distributed freely via the Internet. The main purpose is to generate targeted traffic to your website and construct, as well as maintain as list of potential customers.

The articles written are made to provide information to the reader and encourage them to learn further about your business or Internet marketing articles could be utilized to promote any type of product, service or specific information. They can be used to promote your website, affiliate marketing program or blog.

Internet articles generally should be between 400 to 1,200 words in length. Keep the articles fairly within this length, since if it gets too long, the ones reading it may get really bored or start to away. However, if the articles are too short on the other hand, it probably would not provide enough pertinent information.

The main objective is to strike a balance between the two aspects. The title of an Internet article is also one of the most important aspects you keep in mind. An effective strategy would be to insert the keyword of your article into the title. In order not to compromise the quality of the title, experts suggest keeping an article’s title between 4 to 7 or 8 words.

Top 10 Drupal SEO Tips and Advice

As we all know Drupal plays a big role in open source development and it is very important that drupal site development should be search engine friendly. To make this we need to focus lots in on-page optimization for search engine readiness and the below list of tips will help you to develop search engine friendly site and spiders can crawl the site very easily without any limits

1. Rewrite CSS and reduce code size
2.  Design layout using XHTMl and make it lighter better for SEO
3.  Creating Clean URL’s, optional using .htaccess
4.  Enable Path module
5.  Configure Meta tag Module
6.  Remove content duplication by URL’s with the help of robots.txt File
7. nable XML sitemap
8. Add Custom breadcrumb Module
9.  Enable related links
10.  Global redirects

Once the Drupal Search engine friendly setup is done following above tips you can start with keyword optimization and link promotion.

SEO Tips : Spamming Techniques you should avoid

Points that are considered while identifying a website using spamming techniques or not :

  • When a website consists of hidden links or hidden texts or invisible texts
  • Pages that are not meant for people who visit, but are generated by machines for search engine activities.
  • Pages that are not belonging to your main website, but instead are created for search engine purpose only.
  • Websites that consists a huge amount of keywords in the content, but the page is of no value.
  • When the visior(human) and the search engines are not viewing the similar content – cloaking
  • Link spamming – linking with content that is of poor quality / less content
  • Excess usage of cross-linking, keywords in the page
  • Presence of site submission softwares that execute automatic URL submissions
  • When you submit your page/site to a seach engine/directory more than once in a month
  • Title tags, keyword meta tags that have words that are not seen anywhere in the page content
  • Using same meta tag in multiple place (like when you use more than one title tag)
  • Website pages are duplicated – same content, different file names
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