SEO Tips : Role of Meta Title Tag

Dec 23rd 08 Posted by vinson in SEO

What is the significance of Meta Title Tag?

There are three major Meta tags the Meta Title Tag, Meta Keywords Tag,and the Meta Description Tag. But, the Title Tag is the one which is highly prioritized by search engine algorithms. This tag should also be written because it gives the idea about your site. A perfect written Title tag can generate quick and appreciable traffic to your site. The text written in this tag appears as clickable text in the search engine result page (SERP) and if it is really meaningful and conveys most about the web page, more click through will be the result.

Should the Company or Business name appear in Title Tag?

In terms of company name or business you want to make a title like for example SEO Techniques, Webmaster tools,Affiliate Programs – Lazy Jon. Because in placing keyword it should be related to the content of your site. Do a good research to find best keywords and phrases which describe your site best. My suggestion is that the length of the title tag should be between 15 to 20 words making it attractive enough that it looks interesting to the person searching for your business and he clicks through.

Here are some tips for writing good Title tags.

Try including the content relevant keywords in the title tag. This would help placing your site better in search engine result page (SERP) when someone searches those keywords.

Also do not use repeating keywords and phrases in your title tag because this may be treated as spamming by search engines and they may affect your ranking.

Either don’t include your company name in the title tag or add it after few most relevant keywords, phrases into the title tag.

Write different title tags for each web page of your website instead of writing a common title page for the complete site. Make sure that each title tag has relevance with the contents of that web page where it appears.

Try to keep the length of your title tag small (between 15 to 20 words). Some search engines allow small title tags only and truncate the extra part of the longer ones which at times may render your title tag completely meaningless.

I would say that you write very meaningful, impressive title tag because they are a really powerful that can be the best tool to optimize your site. The title tag has most dominant role while the search engines make their decision about the theme of the website. When a search for keywords is conducted, the Title tag is given heavy consideration by most search engine algorithms. Since each page in your website is unique so it needs a different Title tag.

So, Writing relevant and meaningful title tag is something which may achieve high rankings in search engine result pages (SERP) and result high clickthroughs to your site. The Meta Keywords Tag and Meta Description Tag also need to be taken care of and optimized equally in addition to that of Meta Title Tag to secure a place at the top of the search engines and in convincing a search engine that your site’s contents are more relevant than that of your competitor’s.