SEO Tips : Optimizing title tag in WordPress
In Search Engine Optimization the <title> tag can be one of the most important factor. It can easily affect between several page ranks on most search engines.
The keywords appearing in the first part of the <title> tag are the ones that carry the most weight. And thats the “key” on getting a high pagerank. This is why it is important to format your <title> tags as: post title – site name. This formatting can easily be achieved in WordPress by using the following bit of PHP code between the <head> tags:
<title>
<?php wp_title(' '); ?>
<?php if(wp_title(' ', false)) { echo '-'; } ?>
<?php bloginfo('name'); ?>
</title>
By formatting your <title> tags correctly, achieving higher search rankings is not impossible, But also keep in mind that you need to have quality content to reach your goals.
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