Affiliates : Top 5 Pay-Per-Click Mistakes

Dec 26th 08 Posted by vinson in Affiliates

Pay-per-click (PPC) search engines are also the best way to obtain immense amount of targeted visitors to your website, however improper management of your pay-per-click campaigns can result to a waste of money and time.

Here are the top 5 pay-per-click mistakes and how to avoid them:

Using your home page for the landing page – Always have your PPC listings take the visitor directly to the page featuring the offer described in the ad. If they’re directed to the home page, they’ll get frustrated if they have to search for the offer.
Bidding excessive amounts just to be listed in the number one position for a keyword – useless bidding can result to a waste of huge money. Remember that even you are paying a huge premium to be first on the list, Second or third is almost as effective as it was.The difference between being in the first position or the second can often be several dollars per click! Bid intelligently and reap higher net profits!
Putting all of your eggs in one basket – Some webmasters like Google AdSense. Others like Overture. Don’t spend all of your pay-per-click advertising budget on just one search engine. Diversify and spread the risk.You can get decent traffic from some of the smaller pay-per-click venues for as little as $.01 per click! You’ll get less traffic from them of course, but $.01 per click sure beats $2.90!
Spending all of your pay-per-click ad budget on just one or two popular keywords – The most popular search terms typically command several dollars per click for the top positions. You can usually find dozens of synonyms that bring in traffic of the same quality for considerably less in PPC fees.
Using a poor title and description in your pay-per-click listings – If visitors click on your costly PPC ad expecting to find medium sized green widgets on the landing page, make sure that’s exactly what they’ll find when they get there.Lots of pay-per-click traffic to your website is costly and useless if your visitors can’t find the item that was advertised in the listing. You simply can’t make money with pay-per-click campaigns unless your targeting is perfect, every time.