Social Media Optimization

The term SMO (Social Media Optimization) is also similar to SEO which is applied to social sites. SMO is a set of methods and techniques to promote websites, web pages , products and services, through social site.

These are the most Social Media Optimization techniques used:

• embedding “digg this” like buttons into websites to increase the linkability
• providing RSS feeds
• embedding resources from large community sites like youtube
• blogging, as a social activity

Social Sites can be considered:

• Social Networks
• Social Bookmarking Sites
• Video and Photo Sharing Sites
• Blogs with social aspect
• Micro Blogging sites like Twitter
• Friend Feed
• Blog Search Engines

Webmaster Tools : Keyword Analysis Tools

In optimizing your site it is indeed important what keywords you choose because the keywords are extremely important from SEO point of view, either you create a new content or optimized the previous post or articles.

The most important factor for choosing a keyword is the number of times the keyword was search in search engines in a defined timeframe. This will give you the idea how often the keyword was searched. But that’s not all. The second important thing is to find out how many websites offer the keywords searched by the other. Knowing these those 2 things you’ll be able to find out niche keywords and popular keywords.

You can use a few services to find out the keywords searched by the others. Actually those statistics are offered by the search engines. Since some of the engines serves only 1% of the market the data can not be considered very accurate but at least it can offer an indication.

• Google AdWords Keyword Tool – is a tool from google. It is free and you can see how frequent the keywords you indicate are used. Along with the keywords you select, it displays the related keywords and synonyms.
• WordTracker – It covers only 1% of the total searches done on the web, with search terms collected from Dogpile and Metacrawler.
• Keyword Discovery – is a another online keyword analysis tool, which gather data by different means from 180 Saerch Engines, including Google an Yahoo.
• NicheBot – is a tool created by one person, which is using both data acquired from Wordtracker and KeywordDiscovery.
  

Webmaster Tools : DiagnosticoWeb

Today, i found this useful tool DiagnosticoWeb for webmasters, and especially to those start-ups websites that want to determine the progress of their site optimization. Because last week I’m finding some ways on how to determine my website’s current Google Pagerank,  ALEXA ranking, number of incoming links and outgoing links,  domain info and also the pages that are indexed by google, msn and yahoo. This tool may also have an additional feature on knowing your “Keyword” statistics to SERPs whether it is included on the top 100 or not.

This site is a great help for examining your website performance to different search engines. And you can also add their snippet code to view your current pagerank.

Affiliates : How To Choose Affiliate Programs

Are you planning to become a internet marketer someday? ,selling your products online or to sell someone else products. You may want to try entering the world of affiliate programs which can help you with your finances if become successful with the affiliate traffic you’re sending them.

If you are new to this topic you may read this article which will offer you some simple tips for choosing an affiliate program. This article pointing some guidelines in choosing affiliate programs, Boosting your traffic is posted on the previous articles.

Here are some characteristics of affiliate programs that you want to join:

• are relatively easy to set up. You just copy then paste the snippet to your website or for others they want their ads to be customized depending on their sites theme.
• will pay you well. As a beginner earning a $250/month is not impossible and after the 1st month you reached this payment you can say the affiliate program is worth it for you.
• offer products which people actually need and use. Put your self in the shoes of other people. Try to think what you need most to have an idea what products you will be selling.

Once your through following this guidelines you need to do a simple Google search on the company. Find out what people are saying about them to have an idea or background if the program is stable and follow their TOS(Terms of Service).

The major search engines love lots of content that are usually “Quality” Content and same goes to your visitors. Fresh Content is one of the most important aspects of getting people to your web site, and helping them to see the value in what you’re selling. You must choose programs with products which are related to your web site.
Finally, try so search in the web who has received regular checks or payments from marketing products. To make sure that the affiliate you had joined really pays because the most important part of any affiliate program is to receive a check for your efforts.

Web Design Tips : Small + Faster Loading Websites

Well most of the time you have visited some websites that loads very slowly especially those flash web designs and those sites with too much graphics embedded to their page. Hence, people often don’t like waiting to finish the loading of this website and rather leave to your site by hitting the back button or find some related sites. The purpose of this article is to give you some tips that you might want use to make your site load faster than before. Also remember that small pages that target just one or two keywords also typically do much better in the search engines than larger ones that discuss everything under the sun. This is why it is so important to keep your web pages lean and small in filesize. Here are a few tips for keeping your pages as small as possible but still useful:

• Use graphics sparingly and optimize them for the smallest file size possible. I try to keep my web pages at 20kb or smaller, including the graphics files, text, and HTML code.
• Make your logo images as small as you can. I have seen web pages with logos in the 100k range and up! Most visitors will never hang around to view these pages.
• Keep your pages focused on one topic and create additional pages for additional topics. Your visitors will thank you and the search engines will love you!
• Format your pages with Cascading Style Sheets (CSS) and call the CSS from an external style sheet (.css file). This tip alone can cut the size (and page loading times) of your web pages in half or better.
• If you use javascripts, place them in a separate .js file and call them when needed.

After you have reduced the size of your web pages as much as possible, here are a few tips you can use to make them load even faster:

• If your pages simply must have a lot of graphics, preload them with javascript.
• Use nested tables as little as possible because they slow down your browser’s rendering of the page quite a bit.
• If one of your pages still ends up being fairly long after applying the above tips, organize the content into several consecutive small tables instead of one huge one.

  That way the table at the top will load completely and then the lower tables will load in turn. This gives your visitors the illusion that the page has finished loading before it actually has (and something to read while the rest of the page is loading).

• Set the height and width attributes for all images used on your web pages. This allows the browser to go ahead and render the page with the proper spaces allotted for the images. The text will load ahead of the images giving the user something to read while the images are loading.